The Perthshire-based producer of bottled water will work in partnership with Scot Serve, based in central Scotland, to service national cash & carry account depots across Scotland.
Scot Serve’s expertise in the key areas of auditing and compliance, merchandising and brand development will help Highland Spring – the UK’s largest bottled water brand – ensure a continued focus within these key accounts at a time when many other brands are removing support at depot level.
Graeme Clark, managing director of Scot Serve, said: “Our role is to complement Highland Spring’s existing sales operation which has proved extremely effective in growing sales of its premium bottled water in recent years.
“However, our expertise in wholesale – effectively acting as a support mechanism – will create new opportunities and assist in driving their plans to increase market share further.
“We are absolutely delighted to be embarking on this exciting partnership with Highland Spring and look forward to working with the company’s sales teams to further grow and develop the Highland Spring brand.
“Highland Spring is a major player in the UK bottled water market and while the company is very much an innovator from a marketing and packaging perspective, there remain untapped opportunities for the brand in the wholesale channel.”
Ian McKeown, Highland Spring Group’s channel director, commented: “While sales for the Highland Spring brand have increased significantly over the last 12 months, we believe there is still significant development potential in Scotland.
“Our Route to Market team is very much looking forward to working in partnership with Scot Serve to help achieve our ambitious growth plans. With an extremely strong investment plan for the Highland Spring brand in 2013, we are confident that Scot Serve will play a strong role in unlocking this potential by working closely with the Scottish teams within our national wholesale customer base.”