To coincide with their 40^th birthday celebrations, Scot Serve are delighted to announce the re launch of their company website and rebranding. “After a review of the overall business branding we decided that we were in need of a refresh,” commented Graeme Clark Managing Director. Andy de Caso our business development advisor managed this project on our behalf and we officially re launched the site on the 27^th March.

We are very proud of the Scot Serve brand and we now believe that we have a modern look to our branding and a web site that provides potential clients with a great insight into how we can support their business in Scotland and across the United Kingdom. The site is full responsive which means it can be viewed on any device, it will become a key marketing tool communicating business news along with housing the company’s management information system I-Serve.

Scot Serve have reinforced their business offering with the launch of a new information management system.   iPortal will provide our clients with a range of insights that can highlight opportunities at the press of a button. The system is designed to help improve speed of decision making and will be web based to allow remote access.

The Scot Serve team access the system via the newly launched Scot Serve web site, commented Graeme Clark, we have been working on this for the last 12 months and are delighted that we now have a management information tool that can add value to both Scot Serve and our clients.

Scot Serve’s 18 year partnership with FrieslandCampina goes from strength to strength and will continue throughout 2015 with some major new initiatives to drive brand awareness and sales to be announced over the forthcoming months.

Scot Serve are pleased to announce that they have confirmed the 2015 tactical campaign for Concha Y Toro. This sees a continuation of the partnership between the two companies which has been ongoing for over 3 years. The activity commences from April onwards and will see Scot Serve representatives targeting symbol convenience outlets in major cities across the UK.

“I am delighted that the schedule is finalised for 2015 and Scot Serve look forward to broadening availability for the Concha Y Toro portfolio” commented Graeme Clark MD Scot Serve.

Scot Serve has won a prestigious industry award – Project Scotland – for an innovative sales and distribution initiative on behalf of its client, FrieslandCampina UK.

The Clackmannanshire-based company won Project Scotland in Scottish Wholesale Achievers 2014, which provides an opportunity for suppliers to reiterate their commitment to wholesalers north of the Border and display both their willingness and ability to better understand the specific – and often unique – needs of Scottish wholesalers.

Scotland’s leading food and drink sales consultancy entered ‘The Goodness of Milk’ initiative for theYazoobrand, owned by FrieslandCampinaUK. Judges praised Scot Serve for the effort that went into theYazoocampaign, which succeeded in increasing both distribution and rate of sale.

According to the judges, the project to boost sales and distribution ofYazoo1-litre inScotland’s top wholesalers and their symbol and retail groups represented a “significant investment” for a brand of its size.

The judges said: “The campaign was well thought-out, and although a similar project is being run south of the Border, Scotland got it first.

“That’s largely due to the hard work and determination of Graeme Clark of Scot Serve, who joined forces with Helen Cridge, trade marketing manager of FrieslandCampina, to deliver an excellent presentation to the Project Scotland judges.”

As a result of the project, which involved direct communication, van sales and promotions, sales of Yazoo 1-litre in key wholesalers in Scotland have increased by 42% in the year to date.

The judges were: Willie Davidson, Bellevue; Stephen Clinton, Booker; Stuart Harrison, JW Filshill; George Thomson, formerly of Forth Wines; Iain Hill, Iain Hill Ltd; and Ali Afsar, United Wholesale (Scotland).

Achievers, created and organised by the  Scottish Wholesale Association, recognises professionalism and excellence across all sectors of the wholesale industry in Scotland.

Almost 500 people attended the gala dinner and awards presentation, hosted by TV presenter Catriona Shearer, at the Sheraton Grand in Edinburgh in February.

Graeme Clark, managing director of Scot Serve, commented: “We were runner-up in Project Scotland last year – the first time we had entered Scottish Wholesale Achievers.

“To now win the category, in which we were judged against larger, national suppliers, is a reflection of the hard work and commitment of our sales team.

“It also cements the excellent working relationship we have with  FrieslandCampina UK.”